B2B ad campaigns that fill your pipeline
In short
What is a B2B ad campaign?
A B2B ad campaign is paid advertising aimed at the companies and job roles that buy from you, rather than at everyone. Onpolar builds the ads around video, runs them on LinkedIn, Google, Meta and YouTube, and tracks every lead through to a booked meeting, so the budget moves to what actually sells.
- Channels
- LinkedIn · Google · Meta · YouTube
- Measured on
- Meetings booked and pipeline
- Reporting
- Weekly, in plain words
Updated
Example
One campaign, week by week
An illustration of how a campaign runs, not a client result.
- Week 1AudienceTarget companies and job titles taken from your best customers.
- Week 1AdsSeveral ad versions cut from one video, for each channel.
- Week 2LaunchLive where your buyers already spend their time.
- Every weekCut and scaleWeak ads stop. The winners get the budget.
- Every leadMeeting bookedLeads land in your CRM, or an AI agent books the call.
What you get
A targeting plan
The companies, roles and markets worth paying for, based on who already buys from you.
Ads that get noticed
Video and static ads made for each channel, in your languages.
Tracking you can trust
Every lead followed from the ad that brought it in to your CRM.
Weekly improvements
Budget shifted, losing ads paused, new versions tested.
How it works
- 01
Plan
We look at your best customers and pick the audiences and channels to test.
- 02
Launch
Ads, tracking and landing pages go live together.
- 03
Improve
Every week we cut what does not work, scale what does and report in plain words.
Compared
A real campaign vs boosted posts
| Compared on | B2B ad campaign | Boosted posts |
|---|---|---|
| Who sees it | The companies and roles you choose | Whoever the platform picks |
| The ads | Made for the campaign, in several versions | Reused social posts |
| Success means | Meetings and pipeline | Likes and reach |
| After launch | Weekly cuts and new tests | Left to run |
Questions
Which channels work best for B2B advertising?
LinkedIn is usually the most precise for B2B because ads can target by company, industry and job title. Google reaches people already searching for what you sell. Meta and YouTube are cheaper places to reach the same buyers again with video. Onpolar picks the mix based on where your existing customers came from.
How much ad budget does a B2B campaign need?
Enough to test a few audiences and ads properly before deciding what to scale. Onpolar recommends a starting budget on the first call, based on your market and deal size. Ad spend goes to the platforms and is separate from Onpolar’s fee.
How do you measure B2B campaign results?
By meetings booked and pipeline created rather than clicks or impressions. Every lead is tracked from the ad that brought it in to your CRM, so you can see which campaign started which sales conversation. Onpolar reports every week in plain language.
Do you make the ads as well?
Yes. Campaigns are built around video made with AI, so new versions can be produced quickly once testing shows which message works. The same team makes the ads, runs the campaign and connects the leads to your sales process.
What happens to the leads from the ads?
Leads go straight into your CRM with the ad and campaign they came from. If you want, an Onpolar AI agent replies within minutes, asks the qualifying questions and books a call into your calendar, so no lead waits until the next morning.